The family story begins in 1902 when Vittorio Fasano, an Italian immigrant from Milan and the patriarch of his family in Brazil, opens the Brasserie Paulista in the historical center of São Paulo. This first restaurant gives origin to a century-long tradition in hospitality, imbued with values that have become synonymous with the Fasano name ever since.
Born into the business as the fourth generation of Fasano restaurateurs, Gero Fasano has led the brand for 40 years and carried his family’s legacy into the world. His involvement begins unexpectedly, when Gero abandons his film studies in London, at the plea of his father, Mr. Fabrizio, to return to Brazil. Together, father and son open a small namesake restaurant in the 1980’s following a twenty-year absence of their family businesses in the country. From that moment onward, with a pioneering spirit and extraordinary taste, Gero Fasano has tirelessly expanded the depth and breadth of the Fasano brand, consolidating his unique style of hospitality, conquering Brazil and beyond.